International trade can be defined as either the buying (importing) or selling (exporting) of goods or services on a global basis. Thanks in great measure to the Internet; many starting businesses can enrich their prospects of success by incorporating IT into their overall business plan. In some cases, a business can be enhanced by incorporating IT marketing to supplement a domestic operation. In
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other cases, a business can depend solely on international trade. Some advantages and disadvantages are, Enhance your domestic competitiveness, increase sales and profits, gain your global market share. Disadvantages are, you may need to wait for long- term gains, hire staff to launch international trading, develop new administrative cost.